Integrated Marketing Communication offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. One of the most hands-on texts on the market, this new and fully updated third edition covers key skills and details important developments in traditional advertising and marketing principles.
This open-access Companion Website is designed to reinforce the concepts covered in Integrated Marketing Communication: Creative Strategy from Idea to Implementation, Third Edition. Students can review and enhance their understanding of each chapter using the interactive Flashcards and self-graded Quizzes.
A test bank of multiple choice questions in a variety of skill levels accompanies this text along with Respondus customizable testing software. Instructor ancillaries are password-protected. For access to the teaching materials, please visit Integrated Marketing Communication: Creative Strategy from Idea to Implementation, Third Edition and Sign in if you are a registered user. First-time users should Register then email us at firstname.lastname@example.org.